Advanced Web Metrics with Google Analytics

by Brian Clifton

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? Read more.
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Search Engine Marketing, Inc.: Driving Search Traffic to Your Company's Web Site

by Mike Moran and Bill Hunt

Very good book that provides an indepth look at Search Engine Marketing. Starts with the basics of how a Search Engines index the web and then extrapolates on how to use that knowledge to your advantage in design a search campaign.
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Search Engine Advertising: Buying Your Way to the Top to Increase Sales

by Catherine Seda

This book provides a good overview on developing, and maximizing search engine advertising campaigns. Published in 2004 the fundamentals of campaign development are still applicable, although an update would be helpful.
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SEO Book - A New Chapter Every Day...

by Aaron Wall

A wide ranging ebook on all things search engine optimization and marketing. It is constantly updated and comes with access to a good number of SEO tools and tips. Although a bit on the expensive side at $79 – it is a great resource to have at your fingertips.
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Pay-per-click Search Engine Marketing Handbook: Low Cost Strategies to Attracting New Customers Using Google, Yahoo & Other Search Engines

by Boris Mordkovich, Eugene Mordkovich

The good thing about this book – and unfortunately the quality that makes it dated the instant that it is published – is the detailed listing of Search Engines and their Pay-Per-Click programs. The book also provides advice and insight on how to optimize your PPC campaigns for maximum return.
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Don't Make Me Think: A Common Sense Approach to Web Usability

by Steve Krug

One of the classic books on website design. Its light and lively approach to the topic makes for an easy read – but don’t be fooled – the information provided is right on topic.
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Designing Web Usability : The Practice of Simplicity

by Jakob Nielsen

A fairly dense book on web usability. Loaded with examples of good, bad, and ugly site design.
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Web Design in a Nutshell: A Desktop Quick Reference

by Jennifer Niederst

A great wide ranging resource for all (most) items related to web design. More of a nuts and bolts approach to the topic versus the design and usability of the previous books. A great book that should have a large number of “dog eared” pages.

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