Convert Social Media into a SEO Success

There are many models and approaches to leveraging optimized content for discovery through search and how to develop social networks to engage customers and promote content.

Thinkcyber likes to follow the four pieces of the Social SEO puzzle that help companies of any size get started in a more meaningful way on their journey towards becoming productive on the social web.

» Listening:

Thinkcyber believes that an essential start and ongoing component for a social media marketing and optimization effort is to leverage listening tools. As companies struggle to understand where the social web fits within their online marketing strategy, a social media monitoring program should be implemented immediately. Collecting social web data, organizing and managing it is essential for tapping into the conversations, influencers and real-time marketing opportunities that abound in today’s Internet environment.

Here are four key elements for Social SEO success:

• Social Channels - Which social destinations are your customers frequenting? Social media monitoring will help you decide which social channels you should start testing and digging into deeper for participation, networking and promotion.

• Social Keywords – Our social media monitoring tools analyzes tags, comments, anchor text and other forms of text to identify keywords associated with the monitoring topic. That keyword insight can help identify topics of interest as they emerge and influence content strategy decisions as well as social media optimization. Social conversations influence search behaviors and Thinkcyber identifies relevant concepts that are emerging in popularity on the social web, and creates and optimizes content around those topics so you’re easily found via search engines.

• Influentials – Our listening program will help identify the influentials within the topics you’re monitoring providing the ability to prioritize who to connect with. Influence is the ability to affect intended outcomes. We provide influencers with something of value to them and their networks, which increases the reach of your own message and content substantially.

• SERPs - Social media monitoring tools don’t track search engine results pages and that’s why you should. Therefore, it’s important to monitor search results for key terms relevant to your business and identify what social sources are being included.

» Content

One of the biggest growth areas in Online Marketing is the business of creating, optimizing and promoting content. The ease of publishing online provides many opportunities for companies to engage customers with content. It’s no longer enough to simply publish features and benefits information on products and services. Customers want more.

Thinkcyber would create a content marketing strategy: web pages, images, video, audio, rich media and file types such as HTML, PDF, MS Office docs, Structured Data Feeds and RSS to assess what can be promoted via social channels and be ranked in search results. If content can be searched it can be optimized and a well planned digital asset optimization effort that works in sync with social networking and promotions can efficiently get content to those that want it and also facilitate better search visibility. That is the essence of Social SEO.

» Socialize

With insight into the appropriate social media channels, and a solid content marketing optimization strategy in place, it’s important to have a plan on how to connect with the communities where customers and prospects spend their time. Thinkcyber has three key pieces to socializing your marketing efforts:

• Research what your customers do on the social web.

• Spend a small, but consistent amount of time growing networks organically.

• Plan to develop a cycle of social interaction by reconciling the needs of buyer personas with business goals in your content marketing strategy.

» Measure

Success comes in many forms and with social media marketing and social SEO, it’s the combination of social media monitoring and web analytics that provides the most actionable value. Social media monitoring tools are not only effective for initial listening, but also to determine the social effect of your optimized content marketing on the social web.

Leveraging monitoring and analytics to inform future content creation, keyword optimization and social promotion is essential for staying ahead of the competition and being effective at meeting customer needs.

If you would like us to custom build and implement a social media strategy for your company, or if you have any questions about our services, feel free to Contact us?